Professional

I’m a UX designer and design consultant with 20 years of experience helping leading brands create intuitive, user-focused digital products. My passion lies in understanding people—both the end users and the teams who bring products to life—and translating that understanding into meaningful, effective design. Over the years, I’ve worked with household names on projects of all sizes, always with the goal of creating journeys that not only meet business objectives but also deliver the best possible experience for the customer.

Every project is different, and I believe great design comes from balancing user needs, business priorities, and technical realities. That’s why I take time to understand the technology behind the journeys I design and the people who build them. Whether I’m collaborating with stakeholders, business analysts, solution designers, or developers, I bring a holistic perspective that ensures ideas are not only ambitious but achievable. For me, design is about connecting all these dots—people, business, and technology—to push for outcomes that make a real difference.

Personal

Outside of work, I’m naturally curious and love learning how things work—whether that’s exploring new tech, getting stuck into DIY projects, or discovering new places with my family. My wife and I have two young daughters, and some of my favourite moments are going on little adventures with them. Maintaining a healthy work–life balance has always been important to me, and I feel fortunate to have been able to achieve that throughout much of my career as a designer.